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.US is the only means to establish an American address on the Internet. Soon, all U.S. residents, government entities, public service organizations, and businesses will be able to establish an American identity on the Internet with a short memorable domain name. (e.g., johnsmith.us, publicservice.us, mycompany.us). Market research has shown that .US names will be very popular with consumers for applications like e-mail, digital identity, and personal Web sites. Government and public interest organizations will use .US addresses to enable citizen-centric e-Gov applications and to serve the needs of the American people. Businesses will use .US domain names to promote themselves as American companies to inspire consumer confidence and to encourage consumers to "buy American."
